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SAY HELLO
By Keren Soref Studio
DIGITAL HAPPINESS
SAY HELLO
Designing products for people.
Turning complex systems into intuitive, beautiful experiences that drive results.
Client: Althimis. 2026
GUARDIAN
UX/UI design for counter-drone readiness and flight simulation.
Defense Tech
01
Selected Work
Client: Zoomed. 2026
Fin Tech
02
UX/UI design for a platform that tracks investor sentiment and market trends across small-cap stocks.
Client: Ministry of Transport. 2025
03
GIS
UX/UI design for a map-based workspace for exploring public transport networks, editing routes, and comparing planning alternatives.
Client: Ashtrom. 2026
Brand Design
04
An award-winning employer brand identity for Ashtrom Group, uniting diverse companies and people through one bold, cohesive visual language.
PORTFOLIO
Hi, I'm Keren Soref, founder of Digital Happiness.
I work with organizations on long-term user experience processes for complex systems, from discovery and definition, through decision-making and prioritization, to hands-on implementation.
My focus goes beyond interface design to the system as a whole: users, stakeholders, regulation, technology, and organizational constraints.
I integrate closely with in-house teams, providing continuity, clarity, and senior UX leadership within ongoing processes.
Create smart, beautiful experiences that help brands connect, inspire, and drive results.
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